Creating Powerful Imagery For Brands
Imagination is the faculty or action of forming new ideas, images, or concepts of external objects not present in the sense. The mind can be creative. Brand creativity takes time, and there are specific steps that need to be identified along the way.
Paul Rand, says it well, "Design is the silent ambassador of your brand.", and knowing that a "brand" is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product or service that differentiates itself from its competitors.
To keep it simple, here are steps to consider:
1) Set clear business goals
2) Define your brand's personality
3) Research your market
4) Design your logo
5) Identify visual brand elements
6) Build your corporate brand style and identity
7) Finalize your brand style guide
8) Communicate changes with internal stakeholders
Above all else, maintain continuity throughout all asset elements.
Tracy Hanford | Brand Marketer & Founder
Powerful Imagery, Brand Strides LLC.
